Mechanics and car maintenance experts around the world are aware of Castrol oils and their product lines Magnatec, EDGE, GTX, Hybrid and others. The brand makes a lot of efforts to bring to consumers and partners the features of each product line, implementing various communicational campaigns.
The prominent feature of Castrol Magnatec oil is technology, which allows the it to cling like a magnet to critical engine surfaces and fix there, creating a powerful field of protection. Advertising agency PUSH-K Solutions was involved to implement this communication campaign for B2B segment in Kazakhstan. Our team helped to organize a video contest with gifts among local auto services, which were asked to create short video about how they understand the power of the Castrol Magnatec magnet.
To be true, we didn`t expected such high-level creativity and involvement here. The films about oil by Kazakh car services teams appeared to be real masterpieces.
More about the video contest at Castrol official website in Central Asia.
WINNERS` SHORTS
